# Issue 21 - UNLEASH 10X

Number 1 factor that influences creative success

Hey Reader

Life is a fascinating adventure, isn't it?

Imagine a journey where the path to creative excellence is paved with mediocrity and even failure. Yes, It's time to challenge the notion that every creation must be a masterpiece.

What’s packed in this issue ?

Professor named Jerry Uelsmann conducted a photography class experiment in which he divided his class into two groups.

Group 1 was titled as the "Quantity" group which was instructed to produce a large quantity of photos throughout the semester. Their grade would be based solely on the number of photos they submitted. On the other hand, group 2 was titled as the "Quality" group which was tasked with producing only one photo, but it had to be of exceptional quality to receive a good grade.

As the semester progressed, an interesting pattern emerged. The highest-quality photos, the most visually stunning and creative ones, came from the "Quantity" group. While the "Quality" group spent countless hours deliberating and seeking perfection in their single photo, the "Quantity" group was busy experimenting, iterating, and learning from their mistakes.

By consistently producing a large volume of work, the "Quantity" group had more opportunities to explore new techniques, refine their skills, and uncover hidden gems. Their early attempts might not have been masterpieces, but each photo served as a stepping stone toward improvement. Over time, they developed a deeper understanding of composition, lighting, and storytelling, resulting in truly exceptional photographs.

This experiment shines a light on the #1 factor that influences creative success: volume produced. The more we create, the more we learn, and the closer we get to realizing our full potential. It's a powerful reminder that if we're avoiding failure, we're also avoiding the opportunity for growth and success.

The #1 factor that determines creative success is none other than the volume of work produced. Yes, you read that right. It's not about perfection or hitting a home run with every attempt. It's about consistently creating and refining your craft through a substantial body of work.

Let's explore the 70-20-10 Rule, a powerful framework that can transform the way you approach your creative pursuits:

• The 70%: Acknowledge the Mediocre

It's important to acknowledge that a significant portion of your work will fall into the realm of mediocrity. These are the pieces that may not shine as brightly or elicit immediate praise. But here's the key: Acknowledge the mediocre! Allow yourself to create freely, without the burden of perfection. Remember, even the greatest artists and creators produce a fair share of average work. The important thing is to keep going, keep refining, and keep learning from each experience.

• The 20%: Embrace the Suck

Yes, you read that correctly. Embrace the suck! This 20% represents the work that doesn't quite hit the mark. It may fall short of your expectations or receive criticism. But don't let that discourage you. Embrace these moments of perceived failure as valuable opportunities for growth and improvement. Learn from your mistakes, adjust your approach, and keep pushing forward. Remember, if you're avoiding failure, you're also avoiding the path to true success.

• The 10%: Cherish the Amazing

Now, let's celebrate the shining stars of your creative journey—the 10% that truly stands out. These are the pieces that capture the essence of your vision, resonate deeply with others, and showcase your unique talent and creativity. Cherish these moments of brilliance, as they are the fruits of your dedication, persistence, and willingness to explore and take risks.

By embracing the 70-20-10 Rule, you free yourself from the shackles of perfectionism and fear of failure. Instead, you allow your creativity to flourish through a high volume of work. Each creation, whether mediocre, subpar, or exceptional, contributes to your growth and development as a creative individual.

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